Black Friday online shopping in the U.S. set records despite high inflation.
WASHINGTON (Reuters) - U.S. shoppers snapped up markdowns such as smartphones and toys online on Black Friday despite stubbornly high inflation, bringing online shopping to a record $9.12 billion for the day, a report showed on Saturday. .According to the data released by Adobe Inc and Adobe Analytics (Adobe Analytics), although the price reduction promotion has started in early October, consumers still wait until the big day of traditional shopping before making a move, so that the online shopping on Black Friday increased by 2.3% %.
Adobe Analytics, which evaluates e-commerce by monitoring website transactions, has access to purchase data for 85 percent of the top 100 Internet retailers in the US. It previously predicted Black Friday online shopping would rise just 1%.
Adobe expects Cyber Monday to once again be the biggest shopping day of the shopping season, with $11.2 billion in purchases.
After brick-and-mortar sales were hit by the pandemic for the past two years, shoppers were expected to flock to stores, but stores had less traffic than usual on Black Friday morning, which saw sporadic rain in parts of the United States.
Many Americans shop for holiday merchandise on their smartphones, with mobile shopping accounting for 48 percent of all Black Friday digital sales, according to Adobe.
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